Tuesday, November 24, 2009

Mamajuana NY Launch Party 11-12-09

Location: Mamajuana Cafe, 247 Dyckman Street Bronx, NY

History and the brand:

Hispaniola Mamajuana
rum has a lovely scarlet color, and contains a lovely balance of many flavors and aromas, including menthol, honey, herbal bark, and pink peppercorn. The body of it is dry, yet fruity, and contains a balance of clove notes, ginger, camphor, wintergreen and allspice. The finish of it is mildly bitter with an astringent fade with herb notes, and cherry blossom.

According to the Mas Spirits Importers, Mamajuana has been known as being a Taino Indian recipe with medicinal and mood enhancing powers, made of endemic herbs, roots, and spices. It has been developed by Mardi S.A., producers of rum based spirits out of the Dominican Republic. Their collection also includes Hispaniola Anejo, and Hispaniola Gran Anejo, and Mardi S.A is now in partnership with Mas Spirits and The Import Group. Erick Annexis Caceres, who is the Principal of Chief Marketing at Mas Spirits, claims that his mission is to bring a piece of Taino Indian history to the liquor consumers around the world, and it was made to put the old and new world of alcohol together.

Now you know a little bit more of this brand, let me tell you about the NY launch party.
I entered into this lovely large cafe that specializes in Dominican cuisine. It is beautifully decorated and the staff is professional and kind. I had a chance to sit down and have dinner at the cafe and I can honestly say that I'll return to the BX for some more DR specialties!

After dinner, I returned to the other side of the cafe, where the event was held and it was an electrifying event! It was great live music, alot of cocktails flowing and people dancing their hearts out! It was a joyous occasion that everyone was proud to be a part of.

The cocktails:

"Mama Guava"
3 parts of Hispaniola Mamajuana
4 parts guava juice
1/4 fresh lime juice

"Mama Mojito"
2 parts of Hispaniola Mamajuana
1 part of Hispaniola Anejo
4 parts of tamarind juice
6 mint leaves
1/4 fresh lemon juice
1/2 teaspoon of brown sugar

3 parts Hispaniola Mamajuana
2 parts mango juice
1/4 fresh lime juice
1/4 teaspoon of sugar
pinch of red pepper
served extremely chilled

**I wasn't able to see how the libations was prepared, therefore I can't tell you the steps**

Night Cap:

I'm so excited that this rum that I felled in love with a year ago has finally made it out of the Dominican communities to a liquor store near you and me! Now go and "stir up some romance" with Mamajuana and find out how this new rum is a must have for your bar! I need to go get my hands on some more.............



  1. I must correct you - Dyckman is in Manahattan not the Bronx.