EXCLUSIVE 1890 VINTAGE BOTTLE OF CHERRY HEERING TO BE AUCTION AT SOTHEBY'S NYC!

Exclusive 1890 Vintage Bottle of Scandinavian Brand CHERRY HEERING® Revealed

To Be Auctioned at Sotheby’s in New York



Cherry Heering, considered the original cherry liqueur, has plans to release a rare vintage from 1890 for the first time in history. The original bottle can be found and bid on online at Charitybuzz.com lot # 253504 from now until December 6th at 12 pm EST. The bottle will also be made available to the public via a live auction at the New York branch of the international auction house, Sotheby’s, on the evening of December 6th. The exact value of the rare blend is currently unknown, but estimated to be worth over $100,000.



The 1890 vintage was discovered in the Heering cellars in Denmark where it had been perfectly aged since production more than 120 years ago. Only a few bottles were found, all perfectly preserved in original casks, hand packed in wooden casings, and exquisitely marked with the original Royal Arms as purveyors to The Royal Danish and Imperial Russian courts as well as his Royal Highness, the Prince of Wales.



To explore the vintage’s quality, a tasting was organized in May at The Campbell Apartment in New York with some of the industry’s top experts. The panel included Jörgen Tilander, owner of the Cherry Heering brand; Jackson Cannon, famed New England mixologist; Akiko Katayama; former Iron Chef Judge and renowned international author; and Tony Abu Ganim, a pioneer in the spirit world. The vintage rating was based on five factors including: mouth feel, stretch on the palette, degree of sweetness, post resonance, and overall balance.



“This vintage is really well kept, providing notes of chocolate and cigar - as if they really rolled everything into the whole spirit,” noted panelist Ganim. “I was eager to see how long it can be aged and still maintain a refined taste. It is deep, more rounded, more impactful – this is my favorite.”



To everyone’s delight the blend was in immaculate condition, prompting the Sotheby’s auction. All proceeds will benefit the charity organization DIFFA, Design Industries Foundation Fighting Aids. Fashion has been the communication platform for the Cherry Heering brand for quite some time, and this is an opportunity for them to give back.




About CHERRY HEERING®
Cherry Heering lays claim to being one of the best all-time classic and quality tasting brands. The liqueur, purveyor to H.M. Queen Margrethe II of Denmark and H.M. Queen Elizabeth II of the U.K., is the original cherry brandy found in classic cocktails including the Singapore Sling and the Blood & Sand. Cherry Heering, a product of Denmark, is one of the world's first brands to reach a global market. It has traveled the globe on a victorious course, gaining a foothold even in the most remote areas. Today, you will find Cherry Heering in more than 100 markets worldwide. Since its launch in 1818, Cherry Heering’s original recipe has been upheld without any artificial ingredients, colors, or flavors.


Cheers,
Carmen Operetta

Photo Credit: prnewswire.com

Bacardi Reserva Limitada Release!

BACARDI has released its exclusive BACARDI Reserva Limitada rum in the United States, on sale this fall at select retailers of fine spirits and wines. Until now, this rare reserve was available in scarce quantities in Puerto Rico, the Bahamas, the Cayman Islands and Aruba. Referred to as the “Founder’s Blend,” BACARDI Reserva Limitada was originally created by the BACARDI Maestro de Ron (Rum Master) as a personal blend for the Bacardí family in honor of BACARDI founder Don Facundo Bacardí Massó. It was first released to the public in 2003 to celebrate the inauguration of the BACARDI Visitors Centre at the BACARDI distillery in Cataño, Puerto Rico.

Individually bottled, numbered and sealed by hand with a cork finish, BACARDI Reserva Limitada consists of the finest BACARDI rums rested in lightly-charred American white oak barrels between 10 and 16 years. Each barrel is hand selected for its durability and is periodically inspected to ensure it imparts exceptionally developed flavors to the spirit. The result is a remarkable, deep golden-hued rum with dark reddish undertones and a character symbolized by exquisite aromas of vanilla, oak and dried fruits that possesses a rich, smooth taste and velvety finish.

The conception of BACARDI Reserva Limitada was the result of good fortune when BACARDI Maestro de Ron Luis Planas was drawn to place a few choice barrels of rum aside to age.

“It was almost as if Don Facundo himself was telling me, ‘Luis, keep aside some of those barrels because from there something good will come,’” said Planas. “I began to blend the resulting liquids and the end product was something only a house pioneering in rum could develop. That is what we now proudly bring to the United States.”

According to Joaquin Bacardí III, Bacardí family member and head of the company’s business operations in Puerto Rico where BACARDI Reserva Limitada was conceived and is produced, “BACARDI Reserva Limitada was created to commemorate the patriarch of our family. Until now, to get a bottle, U.S. rum lovers had to travel to our distillery in Puerto Rico or one of just three other Caribbean islands. It’s fulfilling we can now bring this truly exceptional spirit to rum connoisseurs in the United States.”

Initially, just 1,000 cases (six 750ml bottles per case) of BACARDI Reserva Limitada will be available in the United States, with additional quantities expected to be released to the U.S. in the future, based on availability. BACARDI Reserva Limitada will be sold in select bars, restaurants and fine wine and spirits retail outlets throughout the United States with a suggested retail price of $110.00.

BACARDI Reserva Limitada has received global recognition and awards, including:

2010	· International High Quality Trophy: Monde Selection, Belgium
2009	· Excellence Award: Puerto Rico Products Association, Puerto Rico · Gold Medal: Ministry of Rum Tasting Competition, Miami
2008	· Gold Medal: Aged Rum, World Spirits Awards, Austria · Silver Medal: San Francisco World Spirit Competition, San Francisco Grand Gold Award: Monde Selection, Belgium · Gold Award: Beverage Testing Institute, Chicago
2007	· Silver Medal: San Francisco World Spirit Competition, San Francisco · Gold Medal: Beverage Testing Institute, Chicago · Silver Medal – Golden Caribbean Blended 12 Years: International Wine and Spirits Championship, London
2006	· Grand Gold Award: Monde Selection, Belgium · Platinum Award: World Beverage Competition, Geneva
2005	· Silver Award – Gold Rums: San Francisco World Spirits Competition, San Francisco · Silver Award: World Beverage Competition, Geneva

About BACARDI Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite premium rum brand and the most awarded premium rum in the world. Today, BACARDI Rum is produced in Puerto Rico following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness. For more information visit: www.Bacardi.com

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For more information, visit www.BacardiUSA.com.

Photo Credit: popsop.com

Salud,
Carmen Operetta

Meet the Creator – Davinia Vitrac

It is fair to state that Davinia is better known for her nose than she presently is for her dressing gowns, however all that is about to change! Having graduated from University with an honors Degree in Marketing, Davinia went on to pursue a successful 8 year career in the luxury spirits
industry working for one of the biggest single malt whisky brands in the world, Glenmorangie.

Glenmorangie is owned by LVMH, the global leader in luxury goods. During her time with Glenmoangie, Davinia gained international experience in the sales, marketing and promotion of consumer goods and fulfilled various roles from Sales Management based in London, Marketing and Promotions in Chicago and later Brand Management in New York.

In more recent times Davinia has been part of the Whisky Creation Team at the Edinburgh Head Office and has been involved in new Product Development and whisky creation. On 22nd August 2007 Davinia was getting married and with the entire wedding planned and prepared by the close of June she turned her attention to the honeymoon. There was in fact, very little for her to do in this department for the simple reason that her charming and handsome betrothed had planned, booked and paid for the entire two weeks! In fact all she needed to do was to decide what to pack!

With romantic notions in her head of breakfasts on the veranda of the honeymoon suite, Davinia set off in search of the perfect dressing gown that would suitably match such a grandiose occasion. Having trawled the internet, high street stores and boutiques of Edinburgh, London, Paris and New York Davinia finally came to the realisation that no such garment existed; there was nothing else for it but to make her own!

From a young age dressmaking was always a passion and favourite pursuit of Davinia. After designing and creating her honeymoon dressing gown Davinia was swamped with requests from close friends and relatives all wanting a similar gown of their own. After identifying a real need existed for glamorous, floor length dressing gowns, Davinia took the decision to leave her Brand Management rôle in the world of luxury spirits and so in 2008 founded TheDressingGown.com with one single mission: to bring the ‘essence of femininity’ back into the world of dressing gowns!

TheDressingGown.com is a brand new online boutique that opened its virtual doors on 13th September 2010. TheDressingGown.com design, manufacture and retail glamorous, floor length, figure hugging dressing gowns. Registered under the Davinia trademark, the dressing gowns are sold direct to the public through the online boutique. Taking inspiration from the screen sirens of yesteryear, TheDressingGown.com aims to revolutionise the world of loungewear.

The new line of dressing gowns are made exclusively for TheDressingGown.com and are designed by Davinia. Davinia takes her inspiration from the feminine elegance of the 1950s twinned with the colour and vibrancy of the 60s and 70s. This unique fusion results in truly individual pieces that combine effortless glamour with practical comfort. The dressing gowns will be available to purchase at a price of £75 (pounds sterling). The gowns are presented in a selection of vibrant prints on rich satin/polyester mix fabrics, which can be machine-washed using a cool gentle cycle. TheDressingGown.com will offer free shipping within the United
Kingdom.


Webpage: thedressinggown.com
Photo Credit: thefashionglobe.com

Brasilian Independance Day Celebration!

Did you know that the Brazilian Declaration of Independence is all because a devoted wife sent a note to her royal husband warning him of Portugal’s intent to usurp his diminishing power? Prince Pedro received the note from Princess Leopoldina of Habsburg on September 7, 1822. This information was enough for him to turn to his companions, unsheathe his sword and declare, “Independence or death!” Prince Pedro’s stand was full of passion, patriotism and confidence and at that moment ended 322 years of Portugal’s colonial dominance over Brazil.

Recognized in Brazil as “Sete de Setembro”, it is a joyful celebration. Toasting with the nation’s official cocktail, the caipirinha, Brazilian Independence Day is celebrated all over the world on September 7 with festivals, parades and concerts. Last year alone, Brazilian Independence Day was celebrated with parties and pageantry in a global way - the United States, Canada, the United Kingdom, Japan and even the Republic of Angola to name a few. One of the most impassioned declarations of independence in world history deserves a toast.

This year revelers can join the celebration with a pitcher of the Ultimate Caipirinha using Authentically Brazilian Cabana Cachaça. While the traditional caipirinha is simply made with cachaça, lime and sugar, variations on the recipe are as diverse as Brazilians themselves. And here's a little known fact, for true Brazilians, the word caipirinha translates to “little peasant girl”.


This year, join Cabana Cachaça and the people of Brazil to toast Sete de Setembro with the official cocktail of the country that brought you Pelé and Gisele Bundchen.


The Ultimate Caipirinha
Classic Pitcher Recipe:
8oz Cabana Cachaça
8 teaspoons superfine sugar OR 4 ounces of simple syrup
5 Limes quartered

Muddle the quartered limes in the bottom of a pitcher. Add all other ingredients and plenty of ice. Stir about 30 times. For an extra burst of color and flavor, muddle in some fresh berries with the limes. Enjoy!

Carmen Operetta

Old Forester Releases 2010 Vintage Dated Birthday Bourbon

Vintage Dated Old Forester Birthday Bourbon Set to Hit Shelves
2010 Release Aged 12 Years and Bottled at 95 Proof



Louisville, Ky. (August 31, 2010) - Old Forester has released the 2010 expression of its vintage-dated Birthday Bourbon in honor of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America's First Bottled Bourbon™. Launched eight years ago to commemorate Brown’s Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition, historically award-winning bourbon which is released annually.



“This year’s vintage release of Old Forester is crafted from a 72 barrel batch that was put into barrels on October 24, 1997,” said Chris Morris, Brown-Forman Master Distiller. “These barrels were evenly matured together in the very middle of Warehouse K, on the 5th floor in ricks 42, 43 and 45, surrounded by open space. This environment allowed the barrels to easily breathe during maturation and develop a rich fruit and spice character.”



Unlike the standard Old Forester, which is a batch of whisky from several different years, Birthday Bourbon is a vintage-dated bourbon, hand-selected by Morris from one specific day of production. The result is a one-of-a-kind character and flavor that will never be replicated again. Its unique decanter style glass bottle is a throwback to the late 1800’s when Old Forester was first produced. Old Forester is the only bourbon still in existence today that was produced before, during and after Prohibition by its original distiller. No other bourbon brand sold in the U.S. today can make that claim.



Since its introduction in 2002, Old Forester Birthday Bourbon has received unprecedented acclaim and has collected honors from USA Today, Malt Advocate, Whisky Magazine, Spirit Journal, and Santé. A favorite among critics, Old Forester Birthday Bourbon has taken home gold from numerous tasting competitions including a gold medal in the 2005, 2006 & 2007 San Francisco World Spirits Competition. The 2007 expression was also named American Whiskey of the Year at Malt Advocate WhiskyFest New York.



Old Forester Birthday Bourbon, a Brown-Forman product, has a suggested retail price of $49.99 and is sold at most liquor stores with a wide and varied range of bourbons. The 2010 edition of Birthday Bourbon is bottled at 95 proof.



For more information on Old Forester and Old Forester Birthday Bourbon, visit the Old Forester website at www.oldforester.com or visit Facebook at www.facebook.com/oldforester.



About Old Forester Bourbon

George Garvin Brown was the founder of Old Forester Bourbon Whisky and Brown-Forman Corporation. Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Woodford Reserve, Fetzer wines, and Korbel California Champagnes.


Cheers,
Carmen Operetta

Whisky on the Hudson: 4 days to go!!

WHISKY ON THE HUDSON
August 26, 2010
7:00pm -10:00pm
Pier 59 @ West 23rd Street New York, NY

Join us for Whisky on the Hudson. The premier whisky event in New York. Come enjoy the opportunity to sample from more than 200 rare and exclusive whiskies, showcased by distillery managers and master blenders from Scotland, Ireland, Canada, and Japan.

VIP Boarding Time: 6:00pm
General Boarding Time: 7:00-7:30pm
Sail Time: 7:30-10:00pm

Ticket Price $95
VIP Ticket Price $115 (Board At 6:00pm)
TICKET PRICE INCLUDES FULL BUFFET DINNER AND ALL WHISKY SAMPLING

*Also available for sampling, over 20 rare wines and hand-crafted beers!*

Click Here For Tickets or Call 908-578-2726



SAMPLE WHISKY LIST



ABERLOUR 12 YR
ABERLOUR 16 YR
ABERLOUR A'BUNADH
Ancnoc 12 YR
Ancnoc 16 YR
Ardbeg 10 yr
ARDBEG UIGEADAIL
ARDMORE TRADITIONAL
ARDMORE 30 YR
BalBlair 1997
BalBlair 1991
The Balvenie Classic
The Balvenie 12yo Signature, Batch 1
The Balvenie 12yo Signature, Batch 2
The Balvenie 12yo Signature, Batch 3
The Balvenie 14yo Golden Cask (Travel Retail Exclusive)
The Balvenie 14yo Caribbean Rum (launching Sept 2010)
The Balvenie 14yo Rum Wood
The Balvenie 15yo 15676 (11/80-2/2000) 50.4%
The Balvenie 15yo 14694 (11/89-06/08) 47.8%
The Balvenie 15yo 3449 (2/90-5/08)
The Balvenie 15yo 8270 (5/90-2/08)
The Balvenie 15yo 9844 (7/90-5/08)
The Balvenie 15yo 13539 (10/89-4/08)
The Balvenie 15yo 9822 (7/90-5/08)
The Balvenie 15yo 11956 (12/93-10/09)
The Balvenie 15yo 11928 (12/93-9/09)
The Balvenie 15yo 11971 (12/93-10/09)
The Balvenie 16yo Balvenie Rose (Distillery Exclusive)
The Balvenie 17yo Islay Cask (rel. 2001)
The Balvenie 17yo New Wood(rel. 2005)
The Balvenie 17yo New Oak (rel. 2006)
The Balvenie 17yo Sherry (rel. 2007)
The Balvenie 17yo Rum (rel. 2008)
The Balvenie 17yo Madeira (rel. 2009)
The Balvenie 17yo Peated Cask (launching Sept 2010)
The Balvenie 21yo Port Wood
The Balvenie 25yo Single Barrel
The Balvenie 30
The Balvenie 1978
BAYWAY MACALLAN 16 YR
BAYWAY EVAN WILLIAM 99
BAYWAY ELMER T. LEE
BAYWAY BLANTON'S
BAYWAY JACK DANIELS
BENRIACH
BRANDY LIBRARY RANGE (SINGLE MALT & CONGANCS)
BRUICHLADDICH
BUSHMILLS
BUSHMILLS 12 YR
BUSHMILLS 16 YR
BUSHMILLS 21 YR
BUNNAHABIN 12 YR
BUNNAHABIN 18 YR
BUNNAHABIN 25 YR
CLONTARF Black Label Blend
Connemara
Connemara CS
CRAGGANMORE
DALWHINNIE
DEANSTON 12 YR
DEANSTON 30 YR
Danny Boy Irish Whiskey
Douglas Benrinnes 13 YR
Douglas Blair Athol 13 YR
Douglas Bowmore 18 YR
Douglas Bunnahabhain 12 YR
Douglas Glen Grant 31 YR
Douglas Laphrioag 15YR
Douglas Macallan 20 YR
Douglas Port Ellen 25 YR
DRUMGREY
THE GLENLIVET 12 YR
THE GLENLIVET 15 YR
THE GLENLIVET 16 YR Nadurra
THE GLENLIVET 18 YR
THE GLENLIVET 21 YR
THE GLENLIVET XXV
GLENFIDDICH 12 YR
GLENFIDDICH 15 YR Solera
GLENFIDDICH 18 YR Ancient
GLENFIDDICH 21 YR Rum Cask
GREENORE 8 YR
GLENDRONACH

NBC+Absolut Vodka competition!

NBC is having a cocktail competition in conjunction with Absolut Vodka and the prize is 100K. If you know someone that might like this opportunity OR yourself, check out the info below!




Good Luck!!

TOTC Day 1

As everyone in the cocktail community know that it is the biggest convention/event of the year: TALES OF THE COCKTAIL! I've arrived yesterday and everything has been close to perfection thus far.

My first stop was the MOTAC's "State of the Art, part 2". This was my first time at the museum and I was blown away by the antique bar, the mixologist mixing up their very best libations, and the vintage collection the museum possesses!

The 8 mixologist had some seriously kick butt creations and I want to share the top 1 that I loved.

Danny Valdez's "Audubon Park Swizzle"

1.5 oz Appleton Reserve
.5 oz Del Maguey Chichicapa mezxal
.5 oz demerara simple syrup
.75 oz lime juice
4 dashes of the Bitter Truth Creole bitters
4-6 large mint leaves

Method: Place mint, demerara, rum, lime juice, in tin or mixing glass, lightly muddle and mix ingredients. Add all ingredients into highball/collins glass. Top until 3/4 full with crushed ice/cracked ice. Add bitters and mezcal. Swizzle with swizzle stick. Top with more crushed/cracked ice.

Garnish: with mint sprig.

Info on MOTAC: http://www.museumoftheamericancocktail.org/

"Un-Written Past Times"...Vol.3:March+April

1st: Atlantico Dominican Crawl, 3/14/10
Location:Washington Heights, NY:
1. Elsa, La Reina de Chicharron, Dominican street food 2. Cana y Cafe,Dominican restaurant 3. Fumee, cigar club 4. Tabaco y Ron, club
Video Tour link(A MUST SEE): http://bit.ly/9Xtu57 *It will take a few seconds to download*

I don't know how much I can say about this great Dominican rum! I've written about it in the past for the launch and now we're celebrating the spirit in the heart of NY's largest Dominican community, Washington Heights!

This authentic exploration through the Heights was an experience to remember! The brand ambassador, Effie Panagopoulos and Atlantico's owner Brandon Lieb escorted us through the streets via van and on foot.

The street food was the first stop, in order to experience what Dominicans eat for an inexpensive fare. Second, was the elegant Cana y Cafe restaurant where we had the delicious cuisine at this 4.5 star hot spot.

Next, was an absolute treat! The members only "Fumee" cigar club. We played poker, smoked some great cigars and relaxed with the members.

On the last leg of this tour, was a Dominican club,"Tobaco y Ron". We had an impromptu cocktail challenge, featuring Atlantico. Heck, I even got in on the mayhem! After we danced out little toes out on the dance floor, we hopped into our Atlantico caravan in pure happiness!!

Video Credit: Atlantico
**PLEASE CHECK OUT THE LINK ABOVE TO EXPERIENCE THE ATLANTICO TOUR: A MUST**
Photo Credit: Omnibibulous.com

2nd: Gin Symposium, 3/22/10
Location: W hotel(Union Square), NYC

What a great treat to get a chance to listen and learn from the very best of the gin world! Anistastia Miller and Jared Brown was on hand to speak about the history of gin along with Beefeater's Master Distiller, Desmond Payne, cocktail aficionado/author, Gary Regan and Plymouth gin's Master Distiller, Sean Harrison.

The all-star mixologist cast: Dan Warner, Simon Ford, Nick Strangeway, Giuseppe Gonzalez was also in attendance speaking on new and classic gin cocktails, such as the original martini, Monk's Gimlet, The Rouge, The Alaska, The Jolly Stomper, and the English Breakfast.

To wrap this marvelous afternoon up, Audrey Saunders, owner of Pegu Club, talked about why she use's different gins in her cocktails for perfect pairing in the libations.

I want to thank Plymouth and Beefeater for this special opportunity, which I've learned so much and was honored to be in the presence of greatness!!


3rd:Whisky Live 2010, 4/7/10
Location:Pier 60,Chelsea Piers,NYC

This is the one of the finest whisky experience NYC has to offer! This time I didn't attend any of the Master classes, because I was so excited to meet several brands and wanted to speak to them and sample their spirits before all of the other massive whisky fans invaded the event! 1st, I had to pad my belly with the delightful buffet selection. Next, I walked over to the the Jazz Chef lounge, and experienced the various whiskies with chocolate pairings. I have to admit that I didn't know that I wanted chocolate with my whisky, until now!

Tasting the brands: With so many whiskies under one roof, It was only a handful that I was interested in and haven't tasted. Here's is the list of spirits that dazzled my taste buds:

1. Balblair Highland Single Malt
2. Glen Garioch Single Malt
3. Tomatin 12 year
   
4. Tomatin 18year
5. Sheep Dip

*Also a special thank you to Belhaven and Innis+Gunn**

After everything wrapped up, we headed over to the Brandy Library and finished the evening with more whisky and great conversation with good whisky friends.

Photo Credit: Keith Allison

4th: Blogger's Brunch #2, 4/25/10
Location: Rye House, NYC


Miss Selena Ricks from the Dizzy Fizz has put together her Blogger's brunch -part duex. The first one in January was amazing and I was wondering what she would do this time to make it just as great.

Selena was in confluence with Ann Tuennerman, founder of Tales of the Cocktail, who lead the Herbsaint tasting with 3 cocktails consisting of Frappe's, Fizz's, and Herbsaint drips.

The Sazerac 6 year brunch menu had many options to choose from, and I went with the mac+cheese to accompany my RYEhouse burger. For dessert, I had the tasty Pecan Ice cream, while Ann gave away prizes from the raffle.

During the brunch, Ann spoke to us about Tales of the Cocktail and what to expect this year(7/21-7/25) and she also enjoyed meeting so many people in the NYC social media industry.

It was a great brunch and I thank Selena, Ann, and the RYE House for such a special afternoon!!
Photo Credit: Lush Life Productions

"Un-Written Past Times"...Vol.2: Feb

1st:"For Peat Sake",2/1/10
Location: Beekman Bar and Books, NYC

The best way to kick off the month of February is a round table discussion about PEAT! The experts, such as Sam Simmons, Jeff Karlovitch, Peter Silver,Robin Robinson, and Simon Brooking came together to share some insight on the "Peated World". I'd learned a lot and tasted some great peaty whiskies and was honored to be in such great presence of these gentlemen!

2nd: Wine Bow's 1st annual Portfolio Tasting
Location: Ace Hotel, NYC

Wine Bow's extensive collection is something to really talk about, but let me be honest here, I came for the whisky!

Goodness me! I was in heaven when I had the opportunity to taste some OUTSTANDING brands!

Out of the dozens of the Bruichladdich selections, my best pick was the Valhalla, (15 year) Links expression. It is yet another great edition to the series. Finished in a bourbon cask with rich flavors. My favorite notes was of citrus and the briny sea smoke.

For info: http://www.bruichladdich.com/trade/NewProducts/Sell%20Sheet%20-%20Links%20-%20Birkdale.pdf

Winebow Info: http://www.winebow.com/About_Winebow/About_Winebow.aspx

View the Peaty night: http://www.flickr.com/photos/lushlifeproductions/sets/72157623218224021/

Photo Credit: Lush Life Productions

3rd:Sunburnt Cow's menu tasting, 2/15/10
Location: Sunburnt Cow Restaurant, East Village,NY

This Australian restaurant will knock your socks off with their un believable specials during the week and their friendly staff! I went on a Monday night with friends and they had this "Happy Hour" special, which consist of all you can eat and drink for 2 hours!!! You can catch this deal on a Sunday too!

My delicious picks was the lamb balls for my appetizer, and the Kangaroo Shepard's pie for dinner. Me and my friends shared the YUMMY: Lamington's, Pavlova, and the Sticky Date Pudding for dessert.

FYI: They also have the all you can drink for 2 hours for $20, any day(well drinks only).

Wrap-up: For $20+tip, I think this place is a TERRIFIC "Recession Special"! You don't come across great service and food like this with a affordable price to match too often.

More info and menu:http://www.thesunburntcow.com/food.php

Photo Credit: Sun Burnt Cow

4th: Winter Cocktail Tasting Party, 2/9/10
Location: The Summit, East Village, NY

Greg Seider, owner of the Summit Bar was on hand creating some delightful cocktails from the menu along with his dynamic staff. I just had to have the The Gov’ner, which is made of: Yamazaki 12 year whisky, toasted cardamom infused agave,
Japanese yuzu, and fresh orange juice.

The Gov'ner is my absolute favorite at the Summit Bar, but when I'm in the mood for whisky and a beer(normally all of the time), I'll get the Estrella Damm lager and a dram of the Black Bottle.

Stay tuned for my next review at the Summit, because it's a Beefeater libation I can't wait to experience!

Wrap-up: The Summit Bar is a fantastic 5 star East Village watering hole! Now go and wet your whistle and say hi to Greg.

Info on The Summit Bar:http://www.thesummitbar.net/main.html

5th:USBGNY+USBG Illinois/LUPEC 1st Annual Winter Ball, 2/21/10
Location: Children's Aid Society, West Village,NY






First off, I cannot say how well this ball turned out! It was a 80's/90's themed prom. We had Lush Life Productions taking silly high school styled photographs, a "Make Out Room", Crif Dogs catering, a live karaoke band, lethal punches and several brands pouring some tasty spirits.

I had more fun at this prom than I did at my own high school prom back in the 90's!! I really do think that the photo's WILL speak louder than words!!! View this link and get your tissue's, because these are some great pix that will make bust out in tears with laughter!

Enjoy:http://www.flickr.com/photos/lushlifeproductions/sets/72157623507762442/

Photo Credit: Lush Life Productions

6th:BEEFEATER'S "Fish and Chips", 2/21/10
Location: The Summit Bar, East Village,NY

This event was to celebrate one of the best English dry gin's: Beefeater and Plymouth. Being a huge fan for the spirit, I was excited to taste the new cocktails and eat some sinfully delicious Fish and Chips.

The cocktails was as the following:

1. London's Calling(Beefeater)
2. Chamomileon Collins(Beefeater)
3. The Income Tax Cocktail(Beefeater)
4. The Last Word(Beefeater)
5. Bijou Cocktail(Plymouth)
6. Pineapple Julep(Plymouth)

All of these was exquisite, but my top picks are number 1+2. Here are the recipe's and I hope you can try them out for yourself and enjoy the spirit!

• London's Calling

Source: Jamie Gordon,2010
2 parts Beefeater 24
2 parts Paprika-infused fresh pink grapefruit juice
1 part Chardonnay Honey Syrup
2 dashed Lemon Bitter's

To make juice: Use 1 part Chardonnay, 1 part Honey, and 1 part water; then add in a few Coriander seeds.

Method:Add all ingredients together.
Shake and strain into a coup glass.
Garnish: Use the discarded zest of grapefruit and lemon.

• Chamomileon Collins
  

Source: Jaime Gordon,2010

1 1/2 part Beefeater 24
1 part fresh lemon juice
3/4 part Chamomile syrup
Top Lavender syrup

To make syrup: Use 1 part strong chamomile tea and 1 part sugar.

Method: Add Beefeater 24, lemon juice, and chamomile syrup to a mixing glass and shake with ice.
Pour over fresh ice into a highball glass
Top with Lavender syrup.
Garnish: A lemon wedge and chamomile and/or lavender flower.

Photo Credit: intoxicologist.files.wordpress.com
Catering by: A Salt and Battery (Highly recommended)
A Salt+Battery website:http://www.asaltandbattery.com/menu

CHEERS!!!

"Un-Written Past Times"...Vol.1:Jan

So here I am,It's July and I've finally learned how to slow down this roller coaster ride!The past 9 months has been more than I have ever expected it to be. I've been on top of everything for my production company, except for the blogging side. I've had a few opportunities to post something here and then something there once in awhile, but not enough to be as active as I wished it to be.

Now, I've have created a newsletter that will catch you up on my social media events within spirits industry. It's not as detailed as I wanted,but at least it will give you a good look at what happens from month to month.

Also, you'll see how busy I was with attending these events,while still working at my formal whisky bar, and running my company with a small staff.

1st up: The Dizzy Fizz Blogger Brunch, 1/24/10
Location: Clover Club, Brooklyn, NY

This is to my belief the first ever Blogger's brunch within the industry. Miss Selena Ricks, who is on the cutting edge of producing unique/original event creations has done it again!



We had tasty tequila cocktails made with Sombra and Partida and the food was absolutely delicious!

It was a great experience and I would like to thank the Dizzy Fizzy: Selena Ricks once again!!

To view this brunch:http://www.flickr.com/photos/lushlifeproductions/sets/72157623163137251/show/
Photo Credit: Lush Life Productions



2nd: Meet the Distillers, SKYY Spirits, 1/24/10
Location: The Back Room, Lower East Side, NYC

I don't know where to start on this one! First of all, it's a whisky event and I'm smiling from ear to ear. This was Skyy Spirits guide to "World Class Whiskies", and the selection that they carry is impressive! Let me tell you who dazzled my taste buds that night:

1. Glen Grant 10+16 years
2. Auchentoshan:classic/12,18,21years/3 wood
3. Glenrothes: 1985, 91, and 94
4. Tullamore Dew:original, 10+12 years
5. Bowmore: Legend, 12,15,18, and 25 years
6. Hibiki 12 year
7. Wild Turkey:101,Rare Breed,Kentucky Spirit, American Honey,Russell Reserve Bourbon

This was an amazing and I really enjoyed sitting down and conversing with Russell himself!

Thank you SKYY Spirits!!!!

3rd: Pegu Cocktail Series, featuring David Wondrich, 1/25/10
Location: Pegu Club, SoHo,NYC

I didn't get a chance to catch the entire presentation from David, but he basically gave a descriptive look inside the cocktail culture from past to present.

To watch him in cocktail action:http://www.youtube.com/watch?v=dbHObbpcRmQ
video link credit: YouTube and Zagat Survey

4th: USBGNY Jan mixer, featuring Veev, 1/25/10
Location: Yerba Buena, West village, NYC

Back when I was bartending at Indochine(NYC), I came along a new product called Veev, an Acai spirit that I had no idea what to do with, until almost 1 1/2 years later. The brand representative came to speak about the product, where it came from, and why they say it's "a better way to drink".

Also,I learned how they donate $1 per bottle sold to the Rain Forest, they're the 1st certified carbon neutral spirits company, and how Veev is powered by renewable energy.

We received a bartenders guide to what's in season for fruit, in which is better to use in the spirit.
Lastly, we got a cocktail list with some interesting recipe's, such as: Order of the Amazon, English Royalty,Sage Lady, and the Spa Cooler.

So if you wanna feel guilt-free about the spirit your drinking and donate to a great cause, try Veev!

5th:"WTF is Campari?" TNT tasting presentation, Jan 2010
Location: Louis 649, East Village,NYC

Allen Katz delightfully educated and engaged us all on what exactly is Campari. I've learned that it was created in Novara, Italy around the Romantic Age(@1860), which was in confluence with the Classical Age.

Basically, It is a neutral grain spirit infused with spices and herbs. The recipe is a secret, but you can definitely pick up: green cardamon, clove,cinnamon and genchin.

The spirit/botanicals are soaked in water for a minimum of 2 days and matured for 2 weeks. Right after steeping, it's very bitter and dark in color. It's sorta of a sweet vermouth that's not drinkable.

The most popular cocktails associated with Campari, is the: Negroni, Americano, and the classic Campari+soda.

For these cocktails and more:http://www.drinksmixer.com/cat/2411/
Photo Credit:http://open.salon.com/files/image.php1240709381.jpeg


6th: "Hearts and Cocktails for Haiti", Jan.31,2010
Location: Bar Celona, Brooklyn, NY

Ray Raymond, sales manager for Santa Teresa rum and of Haitian background wanted to do something for the survivors of the devastating earthquake in Haiti. Naturally, he thought of a benefit cocktail/punch party to raise funds, in order to help out those desperately in need. American Red Cross was in confluence with the fund raising and several brands donated their product for the cause.

By the end of the night, Ray Raymond and everyone whom participated one way or the other, raised $5800.00!!

I am so proud of Mr. Raymond and I'm glad that this NYC cocktail community could contribute to a worthy cause to the well deserving people of Haiti!

Here is one recipe that kept my taste buds zinging:
Fidencio Pineapple Nog
1 1/2 oz Fidencio Mezcal, Joven
2oz Pineapple juice
1 1/2 oz Hazelnut water
2 dashes Regan's Orange Bitters

Method: Combine in mixing glass
Add ice and shake
Strain over ice in rocks glass

Garnish: Grated nutmeg
Revised Cocktail Recipe(Haitian Christmas Nog): Arik Torren

Photo Credit: Lush Life Productions
To view this benefit: http://www.flickr.com/photos/lushlifeproductions/sets/72157623203848965/show/

7th and last: The Pernod Absinthe Celebration, Jan 2010
Location: undisclosed

Pernod is the first brand to create Absinthe. It has been established since 1805, and the popularity of the brand swept across the USA and Europe like wild fire!! It was very popular amongst the artist, such as some of my favorites: Picasso,Van Gogh, Degas, and Manet.

It is known as the "Green Fairy" or the "La fee Verte", for the addiction to the hallucinogenic drug! In 1915, it was banned and then legalized again in 2008. Now Pernod is back on top with it's 68% (ABV) spirit consisting of wormwood, fennel, star anise, hyssop, and other herbs.

To learn more about Pernod:http://pernodabsinthe.com/auth.html
Check out my article on how to create the "Traditional Ritual of Serving Absinthe":http://tinyurl.com/2uyav7b

The end.........Vol.2:Feb coming soon!

Whisky Live 2010 Bulletin

Hello whisky lovers around the world. I wanted to update you on the upcoming events with Whisky Live 2010. I know I had a great time this past April in NYC!

Whisky Live had in depth master classes, chocolate whisky pairings (featuring Laphroaig), whisky cocktail challenge, Ardbeg Chopper give-a-way entry contest,terrific brands to taste, and so much more!

If you would like to experience it for yourself, I have the remaining list of the 2010 tours for Scotland, USA and the Canada dates:

Sept. 11: Glasgow, Scotland
*Focusing on the education of the master class.
Sept.13: Los Angeles, California
Sept, 22: Toronto, Canada
Sept.29: Fort Lauderdale, Florida
*In confluence with the Fort Lauderdale International Boat Show

Whisky Live will also be in Africa, Paris and Spain. Check out the link for more info:http://www.whiskylive.com/



Photo Credits: Keith Allison
http://www.flickr.com/photos/teleport-city/tags/whiskylive/

Pod cast of the Whisky Live:http://www.whiskycast.com/files/WhiskyCast_20100412.mp3

Slainte,
Carmen Operetta

NEXT GINeration Cocktail Challenge

Recently, New Amsterdam gin delivered an unbelievable social media cocktail challenge. It was held at The Back room in NYC and as a rarity for social media, they wanted to hear from us and see what we can do beside typing away at the computer writing the reviews!

As I walked into the speakeasy themed lounge, I was greeted with some fresh and yummy New Amsterdam cocktails from the attentive and friendly staff. I was then Interviewed about the upcoming competition, spoke to the New Amsterdam team and then the games began!

It was about a dozen of us bloggers, journalist, and such competing for the best cocktail to be featured on their new Face Book cocktail list! We had all fresh juices, fruits, syrups, herbs, and anything else you can think of to go into a great summery style gin cocktail.

We had 10 minutes to create something FANTASTIC along with naming it and giving a brief story about the cocktail! Pressure....uh...a little!




Miss Selena Ricks of the Dizzy Fizz won first place along with a catered cocktail party for 10 of her friends! Her cocktail was called the Green Market Smash, which consisted of muddled Basil, fresh juices, elderflower liqueur, and liquid-fied honey. I gotta say that it was tasty!

After this experience, I have to take my cloche off and thank New Amsterdam gin for thinking about the media and treating us swell! I had a blast and learned a whole lot more about this great American citrus'y and light on the Juniper soft gin.





Cheers,
Carmen Operetta




Photo credits: New Amsterdam gin


For cocktail recipes and more info check out my Examiner page: http://bit.ly/dg4CsT
New Amsterdam gin: http://www.newamsterdamgin.com/

Dita Von Teese+Cointreau heating up Tales next month!

Dita Von Teese and Cointreau Turn Up the Heat at Tales of the Cocktail
Cointreau Muse to Open World’s Leading Cocktail Festival with Seductive “Be Cointreauversial” Performance at The House of Blues

Cointreau and Dita Von Teese are bringing a taste of Hollywood glamour to Tales of the Cocktail! The French spirits brand will host the opening performance for the famed cocktail festival with Dita Von Teese performing her sultry “Be Cointreauversial” burlesque act as well as other notable performances at The House of Blues. For the first time ever, New Orleans natives and cocktail enthusiasts will experience Dita’s mesmerizing “Be Cointreauversial” performance, as well as her signature cocktail, the Cointreau Teese, and other classic cocktails such as the Cointreau Cosmopolitan and Cointreau Original Margarita.

While Dita Von Teese has served as muse and International Brand Ambassadress for Cointreau since 2007, this is the first time that the burlesque beauty will perform the “Be Cointreauversial” show in New Orleans, and there is no better moment than the opening of Tales of the Cocktail. An International style icon, Dita Von Teese will bring a new level of style and glamour to the country’s leading cocktail celebration. Itself the birthplace of burlesque, New Orleans, or more specifically, the French Quarter is the ideal location for the raven-haired beauty’s ”Be Cointreauversial” debut, and The House of Blues is the perfect venue to host this Cointreauversial performance.

"I'm very excited to bring my "Be Cointreauversial" burlesque show to New Orleans for Tales of a Cocktail,” says Dita Von Teese, “New Orleans has a rich history in burlesque... it's a unique and sensual city that I've always loved, so I'm thrilled to make a return at last with the New Orleans' debut of one of my favorite shows!"

On Monday, July 19th and Tuesday, July 20th, Dita Von Teese will take New Orleans by storm with her thrilling “Be Cointreauversial” performance. Guests will enjoy Cointreau cocktails and wait in anticipation while being treated to a bevy of special guests, including Mr. Murray Hill, priming them for Dita Von Teese’s arrival. Following the opening performances, attendees will be wowed as Dita Von Teese bathes in a life size Cointreau glass, embellished with Swarovski crystals. Dita Von Teese’s extraordinary performance will certainly set the bar high for the rest of the week’s events at Tales of the Cocktail.

Dita Von Teese displays a certain irreverence, spiritedness and je-ne-sais-quoi that exemplify Cointreau’s “Be Cointreauversial” brand mantra. The paradoxes inherent in Cointreau: a soft edge that clouds upon contact with ice; a delicate taste that explodes in the mouth, followed by a well-tempered tone also reflect a spirit with “Cointreauversial” character.

“We’re ecstatic that Cointreau will be bringing Dita Von Teese’s “Be Cointreauversial” performance to Tales of the Cocktail this year,” says Ann Tuennerman, Founder of Tales of the Cocktail, “Her performance will be the perfect beginning to what is sure to be an exciting week; and what better way to start the festivities than with Cointreau cocktails?”

Dita Von Teese will be performing at the House of Blues, located at 225 Decatur Street in New Orleans, LA, on July 19th and July 20th. The doors will open at 8pm, with the performances beginning at 9pm each evening. Tickets will be available for purchase at 10am CST on Friday, June 19th at www.ticketmaster.com, www.livenation.com, www.houseofblues.com, and at the House of Blues box office. The House of Blues box office may also be reached at 504-310-4999.



About Cointreau
Created more than 150 years ago in Angers, in the French Loire Valley, Cointreau is one of the world’s most famous crystal clear spirits. Cointreau’s distinctive amber square-shaped bottle is a global icon, and its subtle taste is a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. An essential ingredient in the Cosmopolitan and other top shelf cocktails, such as the Sidecar and Cointreaupolitan, it is best known as being a key ingredient in the most popular cocktail in the US the Original Margarita. In 1948, socialite Margarita Sames combined Cointreau, tequila and lime to create the original margarita. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, make it a perfect choice neat or on ice.

Today, more than 13 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars.

About Dita Von Teese
Renowned worldwide for her astounding performances featuring her elaborate signature props and opulent costumes, Dita Von Teese is the international queen of Burlesque and a muse to fashion designers worldwide. With the ability to bring pin-up imagery to life, Dita allows admirers to relive the golden age of femme fatales and glamour girls, while gracing the pages of fashion magazines and starring in events held around the world.

About Tales of the Cocktail
Tales of the Cocktail is an internationally acclaimed festival of cocktails, cuisine and culture held annually in New Orleans, Louisiana. The event brings together the best and brightest of the cocktail community—award‐winning mixologists, authors, bartenders, chefs and designers—for a five‐day celebration of the history and artistry of making drinks. Each year offers a spirited series of dinners, demos, tastings, competitions, seminars, book signings, tours and parties all perfectly paired with some of the best cocktails ever made.


Live Cointreauversially. Drink Responsibly.
©2010 Cointreau Corp. COINTREAU® Liqueur. 40% alc./vol. Imported by Rémy Cointreau USA, Inc. New York, NY. BE COINTREAUVERSIAL®. www.cointreau.com

Photo credit: Cointreau

Honest McGee's batch 1+2 review

There's a new NYC whisky blender in town and Keith Allison has two batches in the making! Honest McGee is a blended American whisky, which consist of Rittenhouse (rye), Ancient Ancient Age(bourbon), and Elmer T. Lee(bourbon).

The first batch was finished in an Amontillado sherry cask (right after the wine). Barreled in 8/09 and bottled on 10/09.

The second batch was a refill of the same cherry cask and was barreled in 12/09 and bottled on 3/10. The ABV is unknown, but I have some tasting notes for both of the batches.


Batch 1:

Color- Deep, rich, dark caramel

Nose-pure sweetness of honey, caramel, vanilla, and sherbert

Palate-Creme Brulee and sweet chocolate

When I added a little room temperature distilled water to the whisky, the nose on it became like creamy berries and then tasted much calmer. This quick finish was smooth and silky.


Batch 2:

Color-The same deep rich color

Nose-Burnt citrus, raisins, brown sugar, molasses,honey, and vanilla

Palate-Soft, silky,smooth,mellow,blueberries,cranberries,and with a medium very tarty raspberry finish


Batch2(room temp distilled water):

May I say that this blended whisky delighted my senses even more when the water was added!

Nose-Spicy, red peppers, light hickory

Palate-Very citrus'y(orange) with a light heat to the finish...interesting

Batch2(1 ice cube):

Nose: Buttery and sugary

Palate:Syrupy, lighter with the citrus, and a sweet short finish


Wrap up:

Honest McGee is a great American blended whisky that has a lot to offer. The different dynamics it brings when you drink it neat, chilled or just a few drops of water will satisfy almost any blended whisky drinker's palate.

Honest McGee is also great with any whisky based cocktail that involves it being served on the rocks such as a Mint Julep. Honest McGee's is an easy to drink spirit and will go down deliciously on these upcoming hot sizzling days/nights!


Cheers,

Carmen Operetta

**Photo credit:Ellie Tam

Carmen Operetta's moratorium is over folks!

Ok, Let me be honest. It's been 4 months since I've posted a blog that wasn't a media release for the industry. There's absolutely nothing wrong with that and I'll continue to post them as I see fit to my blogs interest. Let me be clear, and state that writing takes a lot of time and effort for me, due to the fact that I'm not the best typist, nor a journalist, or an editor. I don't aim to be one of them, but I do enjoy posting my experiences as I make my way through this industry.

It all started a little over one year ago from this month. I've established my production company, I've created and copy written my 1st of 5 TV shows for the spirits industry, I've networked immensely with my now constitutes(in such a short amount of time), put together a small production team, traveled to various international distilleries, and now I'm in the last leg of my initial race!

The past 4 months has been a roller coaster ride that was enjoyable, but also made me develop into a stronger business woman. I've gain additional courage, strength and matured considerably along the way. I would like to call that quarter period of this year, "my growing pains".

I would like to announce that I'm beginning private speech presentation classes, finishing my web page and trademark logo(I'll keep you posted on that). Lastly, I'm attempting to complete this arduous task of a business plan. It's a lot of work and has kept me from beginning several projects that I can't wait to start!

Also, I thank you for your patience and I really do appreciate everyone from the PR firms, marketing companies, and fellow blogger's who has continued to support me and invite me to events as media, even though I wasn't projecting much.

To everyone who has checked in on my page to see what's the happenings on Miss Carmen Operetta, thank you. At last, I would like to thank the readers who has met me out and about at events or elsewhere and told me that you support me and you can't wait until my blog gets back up and running with my antics/capers to report!

Well wait no longer folks, I'm back and stay tuned!

Slaandjivaa,
Carmen O.

WOODFORD RESERVE® NAMED OFFICIAL BOURBON OF THE BELMONT STAKES

Woodford Reserve Belmont Breeze will serve as Official Drink of Belmont Stakes

Louisville, KY – Woodford Reserve®, one of America’s fastest growing bourbons, is proud to return as a sponsor of the 142^nd running of the Belmont Stakes® on Saturday, June 5 at Belmont Park® in Elmont, NY. Woodford Reserve will serve as the “Official Bourbon of the Belmont Stakes” for 2010.

Woodford Reserve will also sponsor the race immediately preceding the running of the Belmont Stakes. Named the Woodford Reserve Manhattan Handicap, the 1 1/4^th mile turf race carries a purse of $400,000 and is for three-year-olds and up. The Manhattan Handicap was inaugurated at Jerome Park in 1872 and is named after the principal borough of New York City.

“Woodford Reserve is proud to partner with Belmont Park and a distinguished race such as the Manhattan Handicap,” said Wayne Rose brand director for Woodford Reserve. “As the only bourbon distillery to have its own stable of race horses, we are proud to be associated with another superior group of Thoroughbreds.”

Woodford Reserve will also toast race day with the Belmont Breeze, the Official Drink of Belmont Park and the Belmont Stakes.

Woodford Reserve Belmont Breeze

Official Cocktail of the Belmont Stakes

1 ½ oz. Woodford Reserve

2 oz. Lemonade

1 oz. Pomegranate juice

Combine ingredients in a cocktail shaker with ice. Strain over ice into a rocks glass. Garnish with a lemon wedge or cherry.

Fans will be able to purchase a Woodford Reserve Belmont Breeze at the Food Festival Spirits Tent located in the backyard, the 2^nd and 3^rd floor clubhouse as well as the 2^nd floor grandstand.

Hal Handel, NYRA Executive Vice President and Chief Operating Officer, said, “Woodford Reserve is a premium brand with strong commitment to the thoroughbred industry. This partnership is a perfect fit. We are very pleased to be able to offer our patrons access to Woodford Reserve’s first-class bourbon.”

Belmont Park

Belmont Park in Elmont, New York, is the home of the third leg of horse racing's storied Triple Crown and one of three racetracks operated by The New York Racing Association, Inc. (NYRA). NYRA also operates Aqueduct Racetrack and Saratoga Race Course. Founded in 1955, and franchised to run thoroughbred racing at New York’s three major tracks through 2033, NYRA boasts a lineage that actually stretches back almost 150 years. NYRA tracks are the cornerstone of the state’s thoroughbred business which contributes more than $2 billion annually to New York State’s urban, suburban and rural economy. In 2009, more than 1.6 million people attended the live races at NYRA tracks. Factoring nationwide off-track wagering, the average daily betting handle on NYRA races alone totals more than $9.3 million every race day. NYRA has a vast network of websites, including www.nyra.com, www.belmontstakes.com, and www.nyragroupsales.com.

About Woodford Reserve

Woodford Reserve, the “Official Bourbon of the Belmont Stakes”, is crafted at the historic Woodford Reserve Distillery in Versailles, Kentucky - the heart of thoroughbred country.

Woodford Reserve is one of the fine spirits produced and marketed by the Brown-Forman Corporation. For 140 years, Brown-Forman has enriched the experience of life by responsibly building fine quality beverage alcohol brands. The company’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com, and for more information on Woodford Reserve visit www.WoodfordReserve.com. Please enjoy your bourbon responsibly.

Woodford Reserve Distiller’s Select Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY ©2010

Kentucky Derby 2011 artist needed for the new commorative bottle!

EARLY TIMES SEARCHING FOR NEXT ARTIST FOR COMMEMORATIVE BOTTLE

Consumers will have chance to submit artwork to be featured on 2011 Kentucky Derby bottle

Louisville, Ky (June 2, 2010) – For the past 23 years, the Early Times Mint Julep has proudly served as the “Official Drink of the Kentucky Derby® ” with a commemorative artwork bottle released for the past 12 years. Early Times is now looking for the next artist whose work will grace the 2011 Early Times Mint Julep bottle with the “Early Times Mint Julep Bottle Artist Search” contest.

For 11 of the 12 commemorative bottles, the paintings of the inimitable Celeste Susany have graced the bottle. 2010 marks her final year with her masterwork entitled “A Golden Moment” featuring the field of contenders galloping along the back stretch while the twin spires stand majestically in the background.

With 2010 marking Susany’s final year of doing the artwork for the commemorative bottle, Early Times is giving consumers the opportunity to submit their own, original artwork for the chance to be featured on the 2011 Kentucky Derby bottle. Consumers can log on to www.earlytimes.com/etmjartistsearch to submit their “What Derby Means to Me” artwork, as well as to see official rules and contest details. The winner will win a VIP trip for two to the 2011 Kentucky Derby, $5,000 in cash, along with having their artwork featured on the 2011 Early Times Mint Julep bottle.

“It has been an honor to have the opportunity to do the artwork for the Early Times Mint Julep bottle for the past 11 years,” added Susany. “It’s time to give another artist the chance to have their work displayed for horse racing fans to collect and enjoy.”

All entries must be received by June 30, 2010 to be considered. Entrants will be judged on the originality, creativity and overall quality of the artwork.

About Early Times Kentucky Whisky:

Early Times Kentucky Whisky, 40% ABV, is the “Official Drink of the Kentucky Derby” made at the Brown-Forman Distillery in Louisville, Kentucky. Early Times Kentucky Whisky is one of the fine spirits produced and marketed by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Woodford Reserve, Canadian Mist, Old Forester, Fetzer Wines and Korbel California Champagnes. Early Times reminds you to drink responsibly. For more information on Early Times Kentucky Whisky visit www.earlytimes.com.

About Churchill Downs®:

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 136th running of the Kentucky Derby on May 1, 2010 and the Kentucky Oaks on April 30, 2010. The track will conduct its 2010 Spring Meet from Saturday, April 24, through Sunday, July 4. Churchill Downs is scheduled to host the Breeders’ Cup World Championships for a record seventh time on Nov. 5 and 6, 2010. Churchill Downs tickets are available at Tickets.ChurchillDowns.com or by calling (502) 636-4400. Additional information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.

The Gourmet Latino Festival-REVISED Seminar info!

Gourmet Latino Festival Announces Educational Seminar Series

That Unites Latin Gastronomy, Drinks and Culture

June 5-6, 2010

12 Sessions Feature Leading Chefs, Cocktail Luminaries and Sommeliers

NEW YORK, May 25, 2010—Gourmet Latino Festival, the ground-breaking socially conscious celebration of Latin culinary traditions and culture, today announced its educational seminar series that will feature food, cocktail and wine luminaries discussing and sampling authentic Latin dishes and drinks, as well as their interaction and cultural significance. The 12 seminars, which will include in-depth demonstrations, as well as food and drink tastings, will take place at the Astor Center in New York City on June 5-6, 2010. Ticket prices begin at $35 per seminar and are available for purchase at www.gourmetlatinofestival.com.

The festival and its seminars benefit GrowNYC’s (formerly the Council of the Environment of New York City) “New Farmers Development Project” that helps immigrant farmers in New York’s Hudson Valley and Catskill Regions, New Jersey and northeastern Pennsylvania.

“I’m very proud of the level of the chefs, cocktail experts and sommeliers who are participating in our seminar program,” said Steve Olson, aka wine geek and beverage ambassador of the festival. “Moreover, it’s quite unique that the beverage and culinary sides will be presented simultaneously, as an organic whole, in all of our seminars. In the Latin world, the two always go hand-in-hand and we are thrilled to honor this tradition and provide this complete experience to New Yorkers and visiting out-of-towners.”

SATURDAY, JUNE 5, 2010

Saturday, June 5, 12 p.m. to 1:00 p.m. Culinary Traditions & The Power of Women

With Chef Zarela Martínez, GrowNYC’s Latin Farmers and Hot Bread Kitchen Women

Chef Zarela Martínez (Zarela) has invited GrowNYC’s Latin farmers and one of Hot Bread Kitchen’s tortilla chefs to cook with her and prepare a delicious green mole accompanied by corn tortillas, handmade from fresh nixtamal. She will also discuss her life story as a female Mexican chef and HBK’s empowerment initiatives.

Saturday, June 5, 12 p.m. to 1:30 p.m.

Pairing Perfection: Chile’s Top Wine Regions Paired with Classic Chilean Dishes

With Chef Jacques Gautier, Fred Dexheimer and Jorge Perez

Master Sommelier Fred Dexheimer and wine importer Jorge Perez will explore superior Chilean producers from regions that include San Antonio/Leyda, Alto Maipo, Apalta and Colchagua, paired with classic Chilean dishes from Chef Jacques Gautier (Palo Santo), like an authentic guiso de cordero (lamb stew).

Saturday, June 5, 2:15 p.m. to 3:45 p.m.

Celebrating Rum: The New World’s Spirit & Its Cuisine

With Food Author/Chef Daisy Martinez and St. John Frizell

Writer/restaurateur St. John Frizell (Fort Defiance) will team up with food author/Food Network chef Daisy Martinez for a rum-fueled cruise of the Latin Caribbean and delve into this 500-year-old spirit in all of its styles, from light rums that power the Daiquiri and Mojito to well-aged sipping rums. Guest mixologists will prepare classic and contemporary rum drinks for all.

Saturday, June 5, 4:30 p.m. to 6:00 p.m.

Agave & Maize: The Crown Jewels of Mexico’s Spirits and Cuisines

With Chef Sue Torres and Steve Olson

Chef Sue Torres (Sueños Restaurant) will be joined by spirits expert Steve Olson (aka wine geek and beverage ambassador of the festival) to discuss the corn-based dishes that have sustained Mexicans since pre-Hispanic times when the process of nixtamalization was developed and their natural interplay with agave-based elixirs such as Tequila and Mezcal, which have their own ancient origins and distinct terroirs.

Saturday June 5, 4:30 p.m. to 6:30 p.m.
Coco: An Exploration of the Coconut in All of Its Creative Forms
With Chef Máximo Tejada, Denisse Oller and Amaury Robayo

Chef Máximo Tejada (Rayuela and Macondo), food author Denisse Oller and Master Mixologist Amaury Robayo (Rayuela) explore the various gastronomic and drinks uses of this historic fruit, taking attendees on a journey that surveys the flavors of the tropics to those of Spanish descent. Chef Máximo’s Estilo Libre Latino dishes include paella roja (beet coconut rice with seafood), ceviche de caracol con navajas (sliced conch and razor clam ceviche) and surena coquera (a seafood coconut soup).

SUNDAY, JUNE 6, 2010

Sunday, June 6, 11 a.m. to 12:30 p.m.

Start Your Sunday Morning with Coffee and Cacao

With Chef Maricel Presilla

Chef Maricel Presilla (Cucharamama and Zafra), who is not only a top chef, but also a chocolate (cacao) historian, will present a delightful morning lecture filled with history and cacao from Ecuador and beyond, paired with coffees provided by Cafe Juan Valdez.

Sunday, June 6, 12 p.m. to 1:30 p.m. Exploring Peru’s Gastronomy and Its Pisco Trail

With Chef Julian Medina and Dale DeGroff

Chef Julian Medina (Toloache and Yerba Buena) and Master Mixologist Dale DeGroff (King of Cocktails) will join forces to focus on Peru’s world renowned, fresh ingredient-driven cuisine that has grafted Spanish, African, Chinese and Japanese influences atop its native Indian roots and will celebrate Peru’s national spirit, Pisco, and its legendary cocktails, such as the Pisco Sour.

Sunday, June 6, 1:00 p.m. to 2:30 p.m.

Levantamuertos Food & Cocktails

With Chef Aarón Sánchez and Steve Olson

Chef Aarón Sánchez (Food Network star and culinary ambassador of the festival) and spirits expert Steve Olson (aka wine geek and beverage ambassador of the festival) will showcase levantamuertos (“awaken the dead”) foods and drinks at a brunch seminar that pairs regional Mexican dishes with traditional morning cocktails.

Sunday, June 6, 1:15 p.m. to 2:45 p.m. The Empanadas and Wines of Latin America, from Baja to Patagonia
With Chef Natalia Machado and Sommelier Ivan Ruiz

Chef Natalia Machado (Industria Argentina and Azul Bistro), accompanied by Sommelier Ivan Ruiz (a noted Latin wine authority), will explore the history, traditions and regional flavors of empanadas, as well as regional expressions of key grape varietals across Latin America in wines provided by Bodega Trapiche.

Sunday, June 6, 2:30 p.m. to 4:30 p.m. The Mezcal Trail: Travel Through the Seven Regions of Mezcal With Chef Roberto Santibañez and The Liquid Chef Junior Merino

Chef Roberto Santibañez (Executive Chef and Owner of Fonda Restaurant and former culinary director of Rosa Mexicano), together with Master Mixologist Junior Merino, will delve into the regional cuisines, legends, culture and rich history surrounding one of Mexico’s most ancient spirits, Mezcal, and will pour samples of many not yet available in the U.S.

Sunday, June 6, 3:30 p.m. to 5:00 p.m.

The Art of Authentic Cooking & Cocktail Pairing

With “Iron Chef” Jose Garces, Andy Seymour, Julie Reiner, Jim Meehan and Joaquin Simo

Chef Jose Garces (Amada, Distrito and Chifa), the newly-minted Food Network “Iron Chef,” will prepare the dishes of his childhood sojourn in Ecuador, including masitas fritas (crispy fried pork), las cosas finas (chilled hominy salad) and ceviche de conchas (clam ceviche). These dishes will be matched with Latin-inspired cocktails that incorporate both Latin and non-Latin spirits created by Andy Seymour (aka wine geek and BAR), Julie Reiner (Clover Club), Jim Meehan (PDT) and Joaquin Simo (Death & Co.) to show how spirits can bring out the rich, bold flavors of Latin food.

Sunday, June 6, 3:45 p.m. to 5:15 p.m.

Feel the Spirit of Brazil and Crank Up the Heath with Brazilian Food & Cocktails!

With Author/Chef Leticia Moreinos Schwartz, Olie Berlic, Vicente Bastos Ribeiro and Steve Luttmann

Author/Chef Leticia Moreinos Schwartz (“The Brazilian Kitchen”), together with Cachaça experts Olie Berlic (Beleza Pura), Vicente Bastos Ribeiro (Fazenda Soledad and Nega Fulo) and Steve Luttmann (Leblon), will discuss and sample Brazil’s multifaceted cuisine—boasting Portuguese, African and native Indian influences— and explore why it pairs so well with Cachaça, the country’s unique national spirit distilled from fresh sugar cane juice, which powers exuberant cocktails like the Caipirinha. The drinks will be paired with classic petiscos (bar food) featured in Chef Leticia’s cookbook, “The Brazilian Kitchen.”

SPECIAL WINE DINNERS

In addition to the educational seminars, the festival will also host two special wine dinners:

Tuesday, June 8, 6:30 p.m. and 8:30 p.m. at Industria Argentina (Two Seatings)

Special Wine Dinner Event: “La Cordillera de Los Andes from North to South”

With Chef Natalia Machado

Chef Natalia Machado (Industria Argentina and Azul Bistro) kicks off the festival’s “Authentic Dining Week” with a dinner that matches the diversity of Argentina’s regional dishes with wines from Bodega Trapiche in Mendoza. Dishes will showcase pre-Columbian ingredients like potatoes and quinoa, Patagonic lamb and Spanish/Italian influences from cosmopolitan Buenos Aires.

Thursday, June 10, 7:30 p.m. at Palo Santo Restaurant

Special Wine Dinner Event: Exploring Latin American Wine

With Chef Jacques Gautier and Wine Expert Jayne Rockmill

Chef Jacques Gautier (Palo Santo) will host a six-course seasonal menu with a focus on local Greenmarket ingredients paired with an eclectic selection of Latin American wines. The wines, selected by wine expert Jayne Rockmill, include varietals such as Tannat, Torrontes, Bonarda, Merselan and Petit Verdot. They hail from obvious “big player” wine producing countries such as Argentina and Chile, along with lesser-known players such as Uruguay, Brazil and Mexico.

About Gourmet Latino Festival

The Gourmet Latino Festival is the first world-class, socially conscious celebration of Latin culture and culinary traditions. The eco-friendly, multi-day celebration will feature renowned chefs, mixologists and tastemasters to showcase Latin America’s profound cultural richness and diversity. The festival is committed to improving the lives of farmers by bringing the highest quality products from socially responsible companies and by partnering with organizations like Greenmarket, a program of GrowNYC (formerly the Council on the Environment of NYC), the Rainforest Alliance and the Fair Trade Federation. The annual Gourmet Latino Festival will debut in New York City, June 4-12, 2010. Other cities envisioned for future Gourmet Latino festivals include Chicago, Los Angeles, Miami and Austin, Texas. For more information and ticket purchases, please visit www.gourmetlatinofestival.com.