Since 2009, Master Mixologist Alex Ott has been the Brand Ambassador for Amarula Cream. Ott has traveled to all continents, creating cocktail lists in acclaimed arenas, and taking in exotic tastes and cultures, and incorporating them onto his original cocktail creations.
In 1998, Ott was one of 45 survivors in a Thai Airways plane crash which killed 101 passengers, which exponentially fueled his drive to succeed. For three consecutive years, he was awarded the title of "Bartender of the Year" by Time Out New York, and was also awarded "Best Mixologist in America" in Las Vegas in 2001. Ott claims, "Amarula cocktails will persuade a whole new audience, as well as cocktail enthusiasts around the world, that it's not just another cream liqueur."
The Press Release:
At the press release, Alex Ott gave a little information about the product details, and why this delicate cream liqueur has to be well executed to receive 100% satisfaction. The Maurla is an African fruit that looks similar to a really tiny lemon, and hard, which is located in the Frost Free regions of the sub equatorial Africa. It's very rich in Vitamin C, and would be a great addition to your Sunday brunch cocktail. It is known in Africa that the elephants devour this fruit, which is why they call the tree "The Elephant Tree." You can pour it into coffee, or on the rocks, and the color is light brown to caramel. It has a well rounded taste, it has a full and creamy Marula fruit taste, which is very distinctive. Round and soft, and contains 17% ABV, and can last about 18-24 months when you store it in a refrigerator between 15-20 degrees C. They also recommend to completely finish the bottle within six months.
At the tasting, Alex created several cocktails, and my favorite one was the tobacco vanilla, which has an ounce of Amurula cream, an 1 oz of Sandalwood syrup, an ounce of tobacco infused liquified hone, 1 oz of lime juice, and 1 oz of light rum. Combine the ingredients in an ice filled shaker, shake hard for 40 seconds, and pour over a big chunk of ice in a rocks glass. Garnish with a tobacco leaf, or I'll suggest, a lime wheel.
* In order to make the Tobacco Infused Liquefied Honey Recipe, you'll have to dissolve two parts of Manuka honey/acacia honey and 1 part hot water, stir till dissolved, and let cool, store honey in refrigerator, burn organic tobacco, guide it through a punctured straw through honey solution for about a minute.
The Location:
The SoHo Mews, the Esquire Bachelor Penthouse. This is a 9,200 square foot glass walled Penthouse, with amenities as a at home studio, equipped with Gibson guitars, it's wrapped around balconies with home spas overlooking the Manhattan skyline, and billiard tables with built in flat screens. It is custom designed by the south African designer Geoffrey Bradfield, who created the Amurula Cream Bar, which is "a floating" bar made of makassar ebony, and mirror along with Steuben crystal bar wear, which is a sight to see.
As you can see, this Penthouse is like no other penthouse. If you have the opportunity to book this room for an event, or a really special occasion, you will be ultimately satisfied from the Great Room, the Amurula Cream Bar, the Master Bedroom, home Music studio, the lounge, home office, the Woodford reserve bar, Poker room, living room, kitchen, along with several other kitchen and baths, the terrace, the beautiful art of Esquire SoHo, the well stocked bar, and all of the digital resources it has to offer.
So now that you know about the man who is mixing up great cocktails from Amarula, the brand itself, the SoHo Mews, I can say that they have done an excellent job, and created something very very unique for liqueurs, and I'm absolutely happy that we finally received it in the USA.
Night Cap:
This was a lovely evening, because after the press release, the launch party started, and a lot of my colleagues was there, and we had fun playing pool (well some of us), drinking cocktails, catching up on each others lives, and relaxing. We headed over to Brooklyn for our fellow friend, TJ's birthday party at the Brooklyn Bowling Alley, where me and my teammates tried to kick some major Bartenders booty, but we did not succeed. After the match, I had to get back home, and get rested for the new libation day. I thoroughly enjoyed myself, and it was a good one today.
Cheers!
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