Location: Rivington Hotel Penthouse, NYC
It was a fairly cool and comfortable autumn evening for the Beam Global Portfolio Party. This was a delightful event. They were serving up great cocktails, and one of my favorites, Laphroaig, with the US ambassador on the top roof, Simon Brooking, chatting away with a freshly rolled cigar in his hand. Of course, I joined him with Laphroaig in the other. The energy, I might say, was very high and delightful, despite all of the events that was almost back to back in the recent days. We had to come out and support Beam Global Portfolio, because their premium spirits has been a part of the alcohol industry for several centuries.
The History of the Beam:
Jim Beam is their first brand, which originates back to 1795, and they feature premium brands from Europe, Canada, Mexico, the US, Puerto Rico, Russia, Scotland, and Spain. Beam Global is the fourth largest premium spirits company in the world, and they have eight of the worlds top 100 premium spirits from their portfolio. Two major brands that I love are Jim Beam, the #1 Selling Bourbon in the world, Laphroaig, the #1 single malt- Islay Scotch Whiskey in the world.
Beam Global's vision and strategy, as they state is "Building brands people want to talk about." Also, they fulfill their vision by "empowering our employees and our business partners, and associates to be creative and innovative too. We encourage bold thinking and actions that inspire conversations about our brands."
So there you have it, the vision and strategy, the history, and a few brands from the Beam. I suggest you go to your local liquor store, and pick yourself up a bottle.
For myself, I walked around a bit more and talked to my friends, but I finally began to feel the overwhelming tiredness and a little bit under the influence and had to make my exit!
I went home and had a good long sleep. Boy did I needed it!
Slaandjivaa!
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