Tuesday, November 24, 2009

"On the Rocks" by Absolut 9-8-09

On this pleasantly warm fall evening, I headed over to the Hudson Terrace, located at Hells Kitchen on 46th between 11th and 12th avenue. When I arrived to the top, Absolut had created an excellent set up for the celebration of the second season with a full bar, with cocktails specially made with Absolut, along with a photography bar/studio, therefore you could take home your own snapshot of this fantastic night. The terrace was filled with all of our peers and the bartenders were filling the moment as they began to flare behind the bar, and everyone was joyfully taking it all in.

To give you some information about "On the Rocks," it is in confluence with LX.TV and NBC Local Media, it's an online reality series about mixologists, displaying their personal style and skills at the bar for 12 episodes. They will have to show their education, dexterity, fleetness, and knack in the competition against their fellow bartenders and their thirsty imbibers. The judges will select the winner, and eliminate a contestant each week, which would bring it down to the finale and the winner will receive $100,000 and the ABSOLUT TOP BARTENDER status.

This is on the road to becoming an exciting bar competition TV show for the industry, I wish it all the best of luck, and I can't wait to see who is the next Absolut Next Top Bartender!

Great work!

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